Peak Coolant & Antifreeze, BlueDEF Diesel Exhaust Fluid Partner with Haas F1 Team

Rosalie Winnik - 11 July 2018

Old World Industries has partnered with the Haas F1 team in the FIA Formula One World Championship. PEAK and BlueDEF will be featured on the nose of the team’s racecars driven by Romain Grosjean and Kevin Magnussen throughout the remainder of the 2018 season beginning with the British Grand Prix July 6-8 at the Silverstone Circuit.

PEAK and BlueDEF already have a diverse motorsports portfolio, with existing relationships in NASCAR, NHRA and the Late Model Dirt Series.

“PEAK and BlueDEF products can be found in more than 50 countries worldwide, and these same countries and regions are where Formula One competes,” said Bryan Emrich, Chief Marketing Officer, Old World Industries. “We’re an American, family-owned, independent business whose values and methodologies align very well with Gene Haas and his Formula One team. As we continue to expand our footprint globally, we’ve found a great partner in Haas F1 Team – an American organization that has accomplished a lot in a very short period of time in one of the most competitive environments on the planet.”

“PEAK is extremely well known in motorsports and we’re honored to represent PEAK and BlueDEF in Formula One,” said Guenther Steiner, Team Principal, Haas F1 Team. “These two brands have successfully utilized racing to showcase its product and grow market share, and our efforts in Formula One provide a strong, global stage for PEAK and BlueDEF to increase its presence to the size and scope it has already earned in the United States.”

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