EXCLUSIVE: Diesel Exhaust Fluid (DEF)/ AdBlue consumption in China is expected to grow significantly in 2014/15

Rebecca Hayward - 11 August 2014

Integer Research Beijing has undertaken research into the Chinese DEF market and has recorded that the number of DEF (known as AdBlue in China) brands operating in the country in 2014 exceeds 50, roughly double the number a year earlier. However, most Chinese DEF producers operate on a small scale. The survey found that less than 30 DEF producers were operating continuous production or were large enough to have a professional marketing team.

The number of companies operating in the industry has increased considerably, which has been driven by the prospect of growing DEF demand. Recently, the  Ministry of Industry and Information (MIIT) has announced that China Phase III emissions legislation will not be applicable for new vehicles from 1 January 2015, and the more stringent China Phase IV will be enforced. This is expected to prompt a rise in demand for DEF in the country. The production and sale of China IV trucks has increased dramatically during 2014 as the transition gathers pace.

Some known DEF brands in Chinese markets are KELAS, Meifeng Jialan, Liaoning Rundi, Tianjin Yuetai Petrochemical, Yara, Beijing Kangpu Huiwei, among others. According to Integer Research's survey, the DEF market in mainland China was around 30 million litres (33,000 tonnes) in 2013. KELAS was the biggest DEF producer and had a share of around 40% of domestic sales. Most producers supplied a few thousand tonnes or less of DEF in 2013, and their market shares were below 10%.  However, more than 80% of DEF producers have seen their monthly DEF sales volume increase by three or four times in 2014 compared with 2013 and that this came as a surprise after years of stagnant growth.

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