Navistar loses Class 8 market share

Christopher Goodfellow - 5 June 2011

Navistar has lost US Class 8 market share since the introduction of its 2010 models in August last year.

Between August 2010, when the manufacturer had worked through its 2009 model overhang, and April 2011 Navistar's Class 8 market share fell by 6.1%, from 26.5% to 20.4%, compared to the same period in the previous year, according to's analysis of Ward's Auto data.

In the nine months since the introduction of its new 2010 models Navistar sold 18,857 units compared to 20,240 in the same period in the previous year. During the same time frame overall domestic Class 8 sales increased by 17.5%.

Navistar is the only manufacturer not to use Selective Catalytic Reduction (SCR) technology to meet the Environmental Protection Agency's 2010 emissions standards for heavy-duty trucks, relying instead on an advanced Exhaust Gas Recirculation (EGR) system and emissions credits earned in previous model years.

Responding to the figures a Navistar spokesperson told "As our senior executives have been saying for some time, we had a slow ramp up with our new advanced EGR engine strategy.

"We are now on track to deliver on our commitments in the second half of fiscal 2011 and we continue to see growing customer acceptance of our 13 liter advanced EGR MaxxForce and our new 15 liter advanced EGR engines. Market share gains will come in the months ahead."

According to Navistar's latest available results, in the quarter ending 31 July 2010 it had 30% of the Class 8 market share, in the quarter to 31 October 2010 this dropped to 20% and in the three months to 31 January 2011 to 17%.

PACCAR was the only other North American manufacturer to lose ground during the nine-month period, with its market share dropping by 0.3% to 24.73% year on year. Volvo made the biggest gain, increasing its market share by 3.9% and sales from 12,126 to 18,357 vehicles year on year between August 2010 and April 2011.

PACCAR, Volvo and Daimler had all begun delivering 2010 models by August 2010.

You may also be interested in

OEMs comment on downsizing of Diesel Exhaust Fluid (DEF) tanks and EPA regulation of refill intervals

Niels Tholen - 25 November 2014

Downsizing of Diesel Exhaust Fluid (DEF) tanks and the Environmental Protection Agency (EPA)'s regulation of DEF refill intervals for passenger cars was discussed at the 7th Integer Emissions Summit USA 2014, held in Chicago, IL. Mike Shovel, Thermal Management - Technical Specialist SCR at Navistar, discussed that the post-2017 greenhouse...

Navistar begins shipments of its first vocational vehicles with Selective Catalytic Reduction (SCR) engines

Ben Treadwell - 17 July 2014

Navistar Inc. has announced that it has shipped the first of its Durastar and International Workstar vehicles using 9L and 10L engines with Selective Catalytic Reduction (SCR) technology. The engines will be used in a variety of vocational vehicles including garbage packing and utility trucks, dump trucks and sewer pumpers. Navistar said...

Navistar completes heavy-duty product transition to Selective Catalytic Reduction (SCR)

Niels Tholen - 13 November 2013

With the launch of the International LoneStar on-highway truck, Navistar has now completed the conversion of its entire model range to using Selective Catalytic Reduction (SCR) technology. The LoneStar is equipped with a Cummins ISX15 engine and SCR technology and was the last of Navistar's heavy-duty truck models to be converted since...

Navistar and Cummins reach 10,000 orders milestone for International Trucks range

Niels Tholen - 23 August 2013

Navistar and Cummins have reached the milestone of 10,000 orders for trucks from the International Trucks range with Selective Catalytic Reduction (SCR) technology. The range includes Cummins ISX15 engines and SCR technology instead of Exhaust Gas Recirculation (EGR) after Navistar launched its transition to SCR-based technology with the...

Navistar launches new heavy-duty TranStar model with Selective Catalytic Reduction (SCR)

Niels Tholen - 19 August 2013

Navistar has announced the launch its new heavy-duty International TranStar truck model. The truck is designed for regional hauling activity and comes equipped with a MAxxForce 13 engine as well as Selective Catalytic Reduction (SCR) technology. It is the company's fifth heavy-duty truck model to adopt SCR technology since December...

Paccar, Daimler and Volvo post strong Q3 2014 financials

Jeanne Riot - 19 November 2014

The global truck division of Daimler AG, Paccar and Volvo AB posted strong Q3 2014 financials based on a good run of truck sales in North America and a firm economic environment. Daimler's truck division reported an increase in operating income from $665 million to $749 million year-on-year in Q3 2014 on good sales of Freightliner and...