BlueDEF announced as title sponsor of Professional Bull Riders Velocity Tour

Rebecca Hayward - 14 March 2014

PEAK has announced that its Diesel Exhaust Fluid (DEF) brand, BlueDEF, will be the title sponsor of the Professional Bull Riders Velocity Tour.

The BlueDEF Velocity Tour begins on March 15, 2014 in Hampton, VA, and will travel to 18 different markets across the US in its inaugural season.

"We are thrilled to partner with the Professional Bull Riders for the BlueDEF Velocity Tour", said Bryan Emrich, Chief Marketing Officer at Old World Industries, the parent company of PEAK and BlueDEF. "PBR is the fastest growing sport in the country and this partnership is a great opportunity for BlueDEF and PEAK Antifreeze & Coolant to reach a fresh new audience through sport and entertainment," he added.

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