BlueDEF announced as title sponsor of Professional Bull Riders Velocity Tour

Rebecca Hayward - 14 March 2014

PEAK has announced that its Diesel Exhaust Fluid (DEF) brand, BlueDEF, will be the title sponsor of the Professional Bull Riders Velocity Tour.

The BlueDEF Velocity Tour begins on March 15, 2014 in Hampton, VA, and will travel to 18 different markets across the US in its inaugural season.

"We are thrilled to partner with the Professional Bull Riders for the BlueDEF Velocity Tour", said Bryan Emrich, Chief Marketing Officer at Old World Industries, the parent company of PEAK and BlueDEF. "PBR is the fastest growing sport in the country and this partnership is a great opportunity for BlueDEF and PEAK Antifreeze & Coolant to reach a fresh new audience through sport and entertainment," he added.

You may also be interested in

Integer Research Holds First DEF Awards in San Antonio

Rosalie Winnik - 03 October 2017

Integer Research held the inaugural DEF Awards in San Antonio on September 27th on the second day of the Integer 2017 DEF Forum USA. The awards were launched in recognition of the excellence throughout North America's DEF supply chain. The categories and winners were- Customer Service Award - Ports Petroleum This award recognizes the...

Old World Industries become sponsors of Chicago Cubs!

Rosalie Winnik - 5 July 2017

Old World Industries' PEAK Antifreeze & Coolant and BlueDEF Diesel Exhaust Fluid are now sponsors of World Series champion Chicago Cubs, along with NHRA Funny Car champion John Force, who will throw out the ceremonial first pitch at the Cubs game on Wrigley Field, July 5th. “We are so proud as a family-owned Chicagoland company full of Cubs...

PEAK Automotive Launches BlueDEF Locator for iPhone, iPod Touch and iPad

Christopher Goodfellow - 27 March 2012

PEAK Automotive, which distributes BlueDEF, has launched a locator application for iPhone, iPod touch and iPad, to help its customers find Diesel Exhaust Fluid (DEF). The app shows users retail locations in their vicinity. The user can view more information about specific locations, such as address and phone number, by selecting a...

RelaDyne Acquires Conservancy Oil Group of New Mexico and Colorado

Rosalie Winnik - 25 January 2018

RelaDyne, one of the nation’s leading providers of lubricants, fuel, diesel exhaust fluid (DEF), and industrial reliability services, has acquired Conservancy Oil Group, a leading regional distributor of lubricants, DEF and related products based in New Mexico. This acquisition extends RelaDyne’s geographical footprint into Southwestern United...