KOST USA expects DEF market to reach 16 million gallons in 2010

Christopher Goodfellow - 3 July 2010

KOST USA's forecast for the total Diesel Exhaust Fluid (DEF) market in 2010 is 16 million gallons and the company expects volumes to grow ten-fold over the next two years.

Lyle Westerfield, Director of Business Development, told DiscoverDEF.com that the company has opened 16 production plants to meet the demand for its DEFendal (PDF) Diesel Exhaust Fluid (DEF) product in an exclusive interview:

 

What investment is KOST USA making in its supply network for Diesel Exhaust Fluid (DEF)?

KOST USA is committed to a national strategy of growth in the Diesel Exhaust Fluid (DEF) fluid market.  We have 16 production points to service Diesel Exhaust Fluid (DEF) requirements on a national basis. Further, we have a network of selected distributors throughout the nation which allows us to effectively deliver KOST USA branded DEFendalâ„¢ as the market requires.

What do you think will need to be done in the second half of the year to better educate customers?

There are still many who do not understand the basic principles of Diesel Exhaust Fluid (DEF). In the coming months KOST USA will continue to inform people about Diesel Exhaust Fluid (DEF) by providing on-site training for its customers and their sales teams so they, in turn, can educate end-users and service providers on the particulars of the product. We also expect to have a heavy presence at industry tradeshows to explain the significance of Diesel Exhaust Fluid (DEF) and to inform people that KOST USA has the infrastructures in place to successfully supply and distribute DEF as the market demands.

How big do you expect the Diesel Exhaust Fluid (DEF) market to be in 2010?

The current forecast for Diesel Exhaust Fluid (DEF) in 2010 is approximately 16 million gallons. The challenging and exciting part is planning for what will come in the next two years when we can expect to see a tenfold increase in the amount of gallons consumed.  KOST USA is well positioned to meet this growth.

Moving forward, what are your predictions for the industry and KOST USA's role in supplying Diesel Exhaust Fluid (DEF)?

Right now, while consumption in the industry is low, there are more companies that have an interest in supplying Diesel Exhaust Fluid (DEF). However, as the requirements for Diesel Exhaust Fluid (DEF) ramp up, there will only be a handful of players that will emerge.  This consolidation will be the result of significant investment and infrastructure required to support the marketplace.  With our national production points and wide distribution KOST USA is well positioned to be a leader in the Diesel Exhaust Fluid (DEF) market.

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